About: HIVnow is a campaign that asks big questions and puts forward honest answers. ACT, the AIDS Committee of Toronto, developed it.
This campaign reminded me of projects I did in school at OCADU. It was one topic and I got to explore many different fields creatively showing it. For example with this campaign I got to design event cards, mobile/social media advertisements, condom inserts, posters that were shown (and still are) all over the gay community and on subway stations during Pride 2015. I also designed a website for the campaign and stickers and tattoos. Basically it reminded me of branding projects I’ve done in school, which was exciting to me because I loved branding in general.
Being a part of this amazing campaign was one of the first “client” projects of my professional journey. I had this assignment and another one about Hep C that I had going at the same time. This project is very near and dear to my heart because it opened my eye to an organization that’s truly amazing and I’m glad I got to use my graphic design skills in a way that will help the gay community be informed about topics that some may not know about at all and that are very heavy. Overall this campaign really shows that “Times Have Changed” and we are not living in a time where HIV/AIDS is a death sentence.
This walk kit was part of #AIDSWalkTO 2015, and it was another little assignment I got to do with the AIDS Committee of Toronto. It was a combination of more than one design element including a booklet and an actual map showing the walk's route. It’s a clean minimal design that used the ACT colours in combination with icons and patterns.
For a full version of the walk kit please go to this link Here.
Glove Kit (ACT)
This was one of many little assignments I completed for ACT. It was a fast assignment that I had to do in a short time which was challenging but fun. Revamping a previous black and white design into a colour one and making it more modern is always an enjoyable challenge. Having seen these final products, including the condom inserts I designed, in gay bars and clubs, I found that a bright coloured design catches people’s attention, as does distinctive sounding language and vulgar slang.
Colour plays a vitally important role in the world in which we live. It can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways, colour can even save on energy consumption.
Color Matters Website
This was my final project for the course and the most challenging. With this assignment I created 12 different posters, a responsive website and a colour book about the company’s thoughts on colour.
I found one of the hardest things with this assignment was having consistency throughout all the elements of my brand. I had to make sure each of my posters was different but had elements that connected them with each other.
Even though branding is something I love and is what I want to go into, this was different than other branding projects I did. This was because I was creating a multifaceted visual system instead of a single visual identity.
This project made me look at colour in a new way and reminded me that it shouldn't be taken for granted.
This project was created for an assignment where we had to create 100 unique logos and 200 names within 24 hours. It was one of the most challenging projects I had to do while attending OCAD University. I chose my professor in my final year solely because I knew he was going to assign it. This project challenged and pushed me to meet a deadline in the same way it would be professionally with a client.
After the creation of the 100 logos we had to choose one that we were going to refine and develop more. This was my final logo. I chose the name "Amenity" and four different brands came out of it. It was designed to be a lulu lemon kind of store with different departments. The intention was something very calming and relaxing. The name very much set how I was going to pursue the brand.
This was a semester long project which involved creating a brand and applying it to multiple applications.
To create an integrated brand identity program for a low cost airline. Launching a new airline and keeping it profitable is enormously challenging. The industry is fiercely competitive, fraught with regulations and is littered with failed enterprises. Jetsgo, Canjet and Canada 3000 are just three recent Canadian examples. One business model that has succeeded over the last twenty years is the low-fare, low-cost airline. Ryanair, Easyjet and Southwest Airlines are three success stories. By keeping their business costs very low, they can offer low fares to customers. This term we will create identities for four low-cost start-ups serving four different international regions.
Afrikair: Based in Johannesburg, South Africa serving the African region.
My logo was based on South Africa's national animal the Springbok. It came to life when I combined that with the symbol of flight in simple way. After our logo was created we had to design a business card luggage tag and a ticket envelope. Our final assignment was to create the visual identity of the brand on a plane.
My project was to record 12 hours of my day/life and illustrate it with typography. I decided to create 12 different posters – one for each hour. Each poster represents a feeling I had during the hour.
The idea behind this assignment was to redesign the website for a not for profit organization. I chose to redesign "The 519" located on Church St. in Toronto, Ontario. I wanted to make the website more colourful and to include more images because the current website had very few. The website needed to "come out?"
What is The 519?
The 519 is the hub of community life in Toronto's diverse Church and Wellesley Village. For over 35 years, The 519 has been working with our neighbours and our lesbian, gay, bi, trans and queer (LGBTQ) communities to build healthy, welcoming spaces to meet, participate and celebrate together. (From their website.)
To create a website that was colourful and had a sense of community meant having more images. As the designer I wanted the website to "come out" because the current website looks like it’s still in the closet. I wanted each section of the website to have its own colour. I also wanted each section be different but to have the website unified and interactive. I wanted it to be unique. I didn't want it to be just another website you see with the standard way to do things, I wanted it to stand out.
These are two posters that I created for my project class at OCAD University. The concept of these posters is an equivalent of a "process book." It's showing how I see my process and how I show process in a different way rather than a book.
With these layouts I wanted to keep things simple and clean, with just a title and little text so people could come up and quickly look at it if they wanted to read it. Having big to medium to small elements affects how the layout works. Each poster represents a different semester.
The Munch Magazine
This is a print magazine prototype. I was asked to create:
- 4 Covers - Table of Contents - Two Opening Pages - 3 Spreads - 2 Additional Pages
I decided to do a magazine with a vintage theme on food. Food is one of my favourites to do projects on – not just because there is a lot of things you can do with it but because food is so photogenic. I had a fun time creating the graphics and the cover pages for this sample magazine.